Jarvis, the original Cookie Crisp mascot.

Over the past few months, we’ve brought you the music, movies and news events from 1977 – the year that CMC was founded. This month we are looking at some products that got their start in 1977. Doris Iklé (our founder) was probably having some of these during the late nights at her kitchen table as she was getting Conservation Management Corporation (CMC’s original name) off the ground.

  • Cookie Crisp – The 70’s saw an explosion of cereal types and brands all catering to the sweet tooth of American children. Cookie Crisp hit the shelves in the spring 1977 and was an instant hit. Its original mascot was a wizard named Jarvis, who with one wave of his wand, magically turned cookie jars into cereal bowls.
  • Bubblicious ­– launched in 1977, Bubblicious was fun for all ages with long-lasting flavor and big bubble potential. Did you know, Bubblicious holds the Guinness World Records for the most bubble gum bubbles blown at one time? Hundreds of Little League players and fans joined Major League Baseball Hall of Famer Ozzie Smith to set the world record with more than 100 fans and 300 pieces of Bubblicious gum.
  • Hank Aaron

    Denny’s Grand Slam Breakfast – Launched in 1977, a Denny’s in Atlanta was the first to add this legendary breakfast feast to their menu. It was in honor of Hank Aaron breaking baseball superstar Babe Ruth’s record of 714 career home runs while playing for the Atlanta Braves. Forty-five years later you can still find the Grand Slam at any of Denny’s 1,422 U.S. locations.

CMC’s official 45th anniversary birthday is October 13th. Stay tuned for more info on this milestone anniversary!

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