Proven. Thorough. Effective.
CMC’s acquisition of Clean Markets in 2018 has given us two clear advantages – proven capabilities in utility program marketing management, and a deep understanding of what inspires, concerns, and motivates our target audiences.
Our marketing approach is integrated, combining the power of public relations with the rigors of market research, the sophistication of targeted digital marketing, proven marketing techniques, and personal connections.
Every campaign starts with research to establish the goals and KPIs that lead to measurable success across all our portfolios.
Using market segmentation and analysis, we develop targeted campaigns that consistently deliver digital response rates THREE to FOUR times the industry average.
Key Influencer Strategy
With our proprietary Key Influencer strategy, we can access more than 2,500 association contacts who serve as trusted messengers to target audiences on behalf of utility programs.
We help create and sustain positive awareness of our clients’ programs through media coverage and industry recognition.
We further build and strengthen momentum through expert management of events for the media and public alike.
Through continuous testing, measurement, and evaluation, our campaign managers make timely, strategic adjustments wherever and whenever needed, to help ensure we reach our audiences at critical points along the customer journey.
Builder Association ad for FirstEnergy’s Pennsylvania Energy Efficient New Homes Program
Small Business Marketing Success
Achieved a 25% small business market penetration within three-year time frame
CMC successfully achieved PPL small business goals by designing with a series of multichannel, integrated marketing campaigns that targeted market segments with the greatest potential. Clean Markets worked closely with PPL Corporate Communications, PPL’s advertising agency, program implementer DNVGL and PPL stakeholders to launch the Direct Discount program and maintain momentum throughout the three-year period, achieving a 25% small business market penetration within that time. […]