CMC engaged dozens of channel partners in dissemination program information

Challenge

  • Establish brand awareness of the PGW EnergySense Home Rebates Program among Philadelphia homeowners in a cost-effective manner

Solution

  • Conduct detailed segmentation and targeted analysis and generated GIS mapping
  • Engage community organizations
  • Conduct strategic public relations campaign to garner media coverage

Critical Success Factors

  • Target customers with highest participation potential, using analytics & GIS mapping
  • Engage community organizations
  • Conduct strategic public relations campaign to garner media coverage

Program Implementation

  • Performed detailed segmentation analysis and generated GIS maps of target neighborhoods
  • Established relationships with community organizations
  • Provided content for association print and online communications
  • Scheduled and gave presentations at association meetings and exhibited at community events
  • Planned press event featuring Philadelphia Mayor Michael Nutter publicly announcing program launch
  • Conceived and implemented press event demonstrating a live, home-energy assessment
  • Created various collateral pieces including customer letters, flyers, print ads, FAQs and brochure

Results

  • Engaged dozens of channel partners in disseminating program information through print and online resources
  • Presented at more than 20 channel partner meetings and events
  • Organized two press events, covered by three television stations, one radiostation, and one online news service

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