Deeper, More Meaningful Connections
CMC Energy Services is a mission-driven, certified woman-owned business that designs, manages, markets, and implements successful demand-side management, clean energy, and water conservation programs. Our integrated marketing and field services strategies provide unprecedented access to low to moderate-income residential, market-rate multifamily, commercial and industrial market audiences.
CMC provides customer-centric, multichannel strategies to raise awareness and stimulate interest.
- Data-driven approaches to reach key targets
- Persona-based direct marketing
- Campaign development
- Print and digital
- Social media marketing
- Outbound call center support
CMC delivers integrated outreach and marketing strategies that leverage influencer relations and motivate community participation.
- Trade Ally Program and marketing support
- Channel partnerships
- Content marketing
- Event marketing
- Earned and owned media channels
CMC stimulates customer participation to help you reach your goals. We strengthen each campaign to drive customer satisfaction and nurture customers toward deeper utility connections.
- Journey mapping
- Nurturing campaigns
- Educational resources
- Training and networking
Our full-service marketing team develops customized marketing campaigns that effectively promote your brand, raise awareness and increase participation. Our campaigns resonate with customers and encourage the behaviors that deliver results. Whether legacy energy services or new market opportunities, CMC will help energy and sustainability companies form deeper customer connections that bolster customer satisfaction and your bottom line.
CMC works collaboratively with clients to create innovative, and effective websites that elevate your brand, amplify your message, and encourage action. From a few landing pages to a full website refresh, you receive a customized approach from our talented team of digital strategists, designers, developers, and web marketers.
PECO Trade Ally Promotions
Multiple landing pages promoting limited-time offers, networking events, and educational sessions created and executed by CMC.
Pennsylvania Alternative Energy Credits Program
Updated look and feel of the site, added new content and links to customer registration and attributes tracking pages. Audited website for additional upgrades.
Energy Efficiency Alberta
Residential and Commercial Solar Program
Created a new website. Provided design, content development, client interfaces, and ongoing maintenance.
CMC has an in-house team of graphic designers, content creators, seasoned marketers, and development experts that work with your internal teams and subcontractors to create an effective custom digital marketing strategy that delivers substantial ROI.
CMC offers a full spectrum of email marketing services including custom designs, message creation, campaign execution, lead nurturing, list management, and reporting.
ComEd New Manufactured Home Program
PECO New Home Rebates Program
Ameren Illinois Income Qualified Multifamily Property Initiative
Independent of which digital marketing services work best to suit your budget and needs, CMC Energy has an expert team in place to help you. Formats for our search engine marketing and pay per click advertising include banner ads comprised of text, images, flash, video, and audio. Whether your goal is to increase program awareness within the low-income community or to promote educational content to commercial business owners, CMC will work with you to develop and execute a plan to reach your goals.
Social Media Marketing
Social media marketing is still a new frontier for many utilities. CMC social media marketing services recognize the history of your business, your brand, and your role in the communities you serve. We help you reach your customers where they are to strengthen your message and create additional ways to uphold your brand promise.
CMC has robust direct mail marketing capabilities, mailing over 120,000 postcards and letters per year. Messaging across a variety of audiences ranges from announcements of a new service, invitations to a community event, limited time offers, and new technology profiles explaining the benefits of a lighting upgrade. CMC will create a flawless direct mail campaign to effectively promote your services.
New Jersey’s Clean Energy Program: Case Study
NYSERDA: Community Outreach Post Card Invite
FirstEnergy: New Homes Program Magazine Advertisement
FirstEnergy: Half-Page Magazine Advertisement
PGW: Program Brochure
PGW: Rebate Program Post Card Mailer
The hallmark of CMC’s content marketing approach is to create messaging that resonates and motivates, and then distribute it through key influencer channels. Our partnerships and relationships include business and professional trade organizations, neighborhood and community associations, plus local and regional government organizations. Our services include strategy development, content writing, editing, and publishing promotional strategies to get your message to your target audience.
First Energy: Keystone Case Study
ComEd: New Manufactured Home Program Fact Sheet
PECO: Trade Ally Sell Sheet
Ameren Illinois: Multifamily Property Outreach Kit
PGW: Commercial Equipment Rebate Program Fact Sheet
The CMC team works hand-in-hand with our customers to produce high quality, digital content, promotional, training, and educational videos.
Our team will create an event marketing strategy based on your organization’s goal. We are experienced in creating highly targeted strategies to directly engage the targeted audience through face-to-face interaction with ‘live’ themed events, pop-ups, trade shows, community events, webinars, to name a few, designing and developing activities, occasions, displays, or exhibits to promote your service.
PECO Trade Ally Webinar
One of many industry specific webinars designed to assist Trade Allies in shortening the sales cycle and closing more deals. Features motivating factors that resonate with customers.
Community Outreach Events
Home Assessment Demo
Part of a PR and awareness campaign highlighting local TV station coverage at a residence undergoing a home energy audit.
City Press Conference
CMC employee with Philadelphia Mayor Jim Kenney at a press conference to announce the City’s new Building Energy Performance Program, which aims to cut carbon pollution by 200,000 metric tons by 2025.
Recognition event for supermarket customer. Customer upgraded refrigeration equipment and case lighting.
Mayoral Press Event
CMC employee with then Philadelphia Mayor Nutter press event announcing the launch of residential, commercial and industrial rebates for high-efficiency equipment.
PPL’s first-ever Energy Saving Day held in Hazleton, PA. The event combined energy efficiency tips, demonstrations, and services with fun activities for the community.
Training and Workshop Development
Educate, inspire & drive real change with your program. CMC will help you create and execute effective trainings and workshops for your company, our marketing team is skilled at designing a comprehensive strategy around your goals to inspire action in your target audience.
Target Audience Research
As part of our marketing services, CMC provides relevant information about your market, industry trends, community strategies, and changes in the marketplace helping you formulate effective marketing campaigns, make informed decisions, and reach your targeted audience for your program.
Let’s Get Started
Contact Us Today!
Senior Director of Marketing and Commercial Services
Senior Marketing Manager
Program Marketing Manager
Program Marketing Coordinator
Corporate Communications Manager