Digital Marketing Manager | Fort Washington, PA                                                   

CMC Energy is passionate about making the world more energy efficient; ensuring a cleaner, healthier environment for this and future generations. For the past 40 years, we have worked hard to not only save energy, but also to save our customers money.

If you are interested in working for a company in an exciting growth industry, doing meaningful work while connecting and building relationships with a diverse group of clients, we are interested in hearing from you!

CMC Energy is committed to investing in our employees; believing that if our employees are happy, our customers will be happy and our company will thrive. We offer excellent career opportunities, training and development programs, employee recognition and innovation awards, competitive pay and incentives, and an attractive benefits package.

Learn more about story: https://youtu.be/4UhMnmcEkXw

Check us out at: www.cmcenergy.com

SUMMARY:

The Digital Marketing Manager will be responsible for marketing and outreach support activities directed at internal and external customers, including but not limited to contractors, equipment manufacturers, engineers, architects and others who provide energy efficiency equipment or water management services to government, institutions and businesses throughout territories per program guidelines; plus association and end-use customers serving as influencers and adopters of energy efficiency and water management solutions. This individual will work to execute and implement digital strategies and campaigns to meet marketing and business goals.

ESSENTIAL FUNCTIONS:

  • Provide direct support to marketing team in the implementation of marketing and outreach support strategies that raise awareness, increase engagement, and ultimately drive participation in energy efficiency and water management programs.
  • Plan and deliver presentations at meetings and training events.
  • Maintain excellent communications with and be responsive to clients, internal staff, end-use customers, participating contractors and builders, trade allies, and regional and local stakeholder groups.
  • Research and analyze customer data and profiles to determine market segment requirements. Develop targeted product offerings and marketing campaigns based on customer and service provider profiles.
  • Assess individual market opportunities and adapt diverse tactics to motivate audiences to action and establish metrics for gauging impact.
  • Work closely with marketing and outreach team to monitor program results and develop recommendations to improve the impact and value of programs.
  • Prepare creative briefs on the development and delivery of marketing deliverables that are in support of our clients’ objectives as needed.
  • Conduct work in compliance with OSHA and company safety procedures.
  • SEO strategy and execution: Drive traffic to the website using techniques including but not limited to: social media, viral marketing, link-building, etc.
  • Optimize landing pages for best SEO practices and usability.
  • Develop and manage metrics to measure traffic and quality of site page visits for client programs.
  • Provide direct support to marketing team in the implementation of digital marketing strategies that support the goals of the energy efficiency programs.
  • Research and analyze customer data and profiles to determine market segment requirements. Develop targeted product offerings and marketing campaigns based on customer and service provider profiles.
  • Assess individual market opportunities and adapt diverse tactics to motivate audiences to action and establish metrics for gauging impact and value of programs.
  • Work closely with marketing and outreach team to monitor program results and develop recommendations to improve the program as needs are identified.
  • Perform other duties as assigned.

QUALIFICATIONS:

  • Bachelor’s degree in Communications, Business, Marketing or related field.
  • MBA preferred.
  • 5 years of marketing experience in the energy, water, and/or business to business sectors.
  • Knowledge of energy efficiency preferred.
  • Strong organizational, project management, problem solving and prioritization skills necessary.
  • Self-starter and dynamic team player capable of working in a fast-paced environment.
  • Demonstrated success developing and managing marketing campaigns and communication strategies and plans.
  • Proven experience using a variety of communications media, including social media. Graphic design experience a plus.
  • Resourcefulness to meet tight deadlines and flexibility with fluctuating priorities.
  • Ability to communicate clearly and effectively, in speech and writing, with customers, staff, managers, supervisors, contractors and clients.
  • Flexibility to travel to client offices, exhibit spaces and team offices, including overnight, as required to interface with clients, the public, and internal program management teams.
  • Valid driver’s license and use of personal vehicle required. Compliance with acceptable vehicle insurance levels as outlined in the company policy.
  • Ability to handle confidential information with the highest level of integrity and ethics.
  • Proficient in Microsoft Office Suite. Familiarity with design programs and digital assessment management systems a plus.
  • Demonstrated experience with a variety of communications media, including social media.
  • Self-starter and dynamic team player capable of working in a fast-paced environment.
  • Proficient in Microsoft Office Suite, social management tools, and digital assessment management systems
  • Familiarity with design programs (including Illustrator, InDesign).
  • Perform the essential functions and physical demands of the position with or without accommodation.

PHYSICAL REQUIREMENTS:

  • Consistently spending time sitting, typing, talking, walking and using repetitive motion.
  • Frequent use of eye, hand, and finger coordination enabling the use of automated office machinery, such as a computer.
  • Oral and auditory capacity enabling interpersonal communication as well as communication through automated devices such as the telephone.
  • Visual capacity enabling frequent use of computer equipment.
  • Medium work: ability to exert up to 50 pounds of force occasionally, and/or up to 30 pounds of force frequently and/or up to 10 pounds of force constantly to lift, carry, push, pull or otherwise move objects. 

CMC Energy Services, Inc. provides equal employment opportunities to all qualified individuals without regard to race, creed, color, religion, national origin, age, sex, marital status, sexual preference or non-disqualifying physical or mental handicap or disability in each aspect of the human resources function.

 

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Equal Employment Opportunity

CMC Energy Services, Inc. provides equal employment opportunities to all qualified individuals without regard to race, creed, religion, national origin, age, sex, marital status, sexual preference, or nondisqualifying physical or mental handicap or disability in each aspect of the Human Resources function.

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